Candyman‘s comeback movie has, once again, seen its release date delayed, this time completely moved off the 2020 calendar year.
Amongst massive shifts for the long-set fall release dates of big studio films, the Universal/MGM/Monkeypaw/BRON co-produced Candyman horror reboot movie has likewise been moved from its most recently scheduled October 16 release date to the vague window of an unspecified date in 2021. Interestingly, the film’s director, Nia DaCosta, took to Twitter to provide the reasoning behind the move. However, the tweet in question—and her account—has mysteriously been deleted. As she explained:
“We wanted the horror and humanity of CANDYMAN to be experienced in a collective, a community, so we’re pushing Candyman to next year, to ensure that everyone can see the film, in theaters, and share in that experience.”
DaCosta’s explanation seemingly squelched any rumors that Candyman would switch to a day-and-date distribution strategy—à la recent release Bill & Ted Face the Music—of primarily manifesting as a premium video-on-demand (PVOD) release, with simultaneous limited theatrical showings. While there are certainly several metric-minded variables that contributed to the decision, DaCosta’s tweet indicated a desire to ensure audiences experience the film in the medium in which it was made to be presented. However, the subsequent deletion of the tweet might indicate that things have changed with regard to the distribution strategy.
The artistic reason cited by DaCosta regarding Candyman’s 2020 exit is also complemented by a possible adherence to financial caution. Pertinently, director Christopher Nolan’s Tenet—the most prominent would-be blockbuster to have stayed the theatrical course—has spent the past few weeks as king of the proverbial molehill, with a meager (by normal standards,) Labor Day weekend domestic debut of $20.2 million that dramatically plummeted by 66.8% this past weekend. It’s a development that seems to indicate that the majority of movie patrons are not quite ready to return to the indoor, closely-seated pastime.