Disney will debut Mulan on the internet, with the far return of the cinema

After almost 6 months of constant postponements due to the coronavirus, Disney will finally not release the new version of "Mulan" in theaters and will bet on a direct launch through its "streaming" platform (Disney +) in exchange for an extra fee.

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“Mulan”, one of the most anticipated blockbusters in Hollywood, was going to be screened in cinemas around the world on March 27, but its release was postponed at the height of the pandemic and since then has been postponed from month to month, until that it has been impossible to bring the tape to the rooms.

The decision represents a drastic change in strategy for the leading company in the entertainment sector and for the entire audiovisual market, highly aware of the movements that a project will take that has cost more than $ 250 million dollars and has wagered until the last moment. for a theatrical release.

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But the circumstances, with a spike in contagion in the United States and the inability to open normally theaters in Europe and Asia, led to indefinitely postponing the launch to find a way to get a return on investment.

"In recent months it has become clear that nothing can be set in stone when it comes to how we release movies during this global health crisis, and that means pausing our release plans for 'Mulan,'" the entertainment giant admitted in a statement. some weeks.

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On Tuesday, during a presentation of financial results, those responsible confirmed that the blockbuster will reach televisions directly through its platform with an extra charge of $ 29 dollars in the United States. The rest of the markets must specify their conditions.

This film is a new version of the animation classic with actors and real scenarios directed by the filmmaker Niki Caro, which has had one of the largest budgets from the Mickey Mouse factory for the re-adaptations of classics following the strategy already applied with "The Lion King", "Aladdin" and "Dumbo".

Along with "Mulan", Hollywood was also following with absolute attention the release of "Tenet", the new film by Christopher Nolan, since they were going to be the first major blockbusters to land in theaters after the closing.

While Disney will take its project to the Disney + catalog, Warner Bros. Studios has devised a staggered premiere since August 26 in cinemas in Spain, Australia, Canada, France, Germany, Italy, Japan, South Korea, Russia and the United Kingdom. , countries where the rooms have opened.

However, in the United States, the most important market, it is not clear how the premiere will be managed.

The economic challenge for the film industry is twofold: On the one hand, the absence of titles on the billboard prevents the few open movie theaters from recovering the public, but, on the other hand, the restriction of capacity and uncertainty could mean that the films generate losses to the studios if they manage to reach the premises.

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Linda Hopkins

Linda is one of the oldest contributors to Sunriseread. She has a unique perspective with regards to business and technology. She aims to empower the readers with the delivery of well-written news pieces, and most importantly, she always tries to bring the news quicker to the readers.

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