One of the most emblematic and respected personalities of radio in Jalisco, Guillermo Lares Lazaritt, better known by his character "Don Justo Preciso", died this Monday in Guadalajara.
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Lares Lazaritt began his radio career at age 16, in Ciudad Guzmán, with the program "Serenata Mexicana" on the XEIS network.
His start in the radio world was attributed to a radical change in his voice when he turned 12 and having heard his name on a program, thanks to his uncle who dedicated a song to him, at the age of 6.
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During his career he created other programs such as "Questions and Answers", "The Lonely Hearts Club", "Good Wave Horoscopes", "Interpretation of Dreams" and "Amanecer Ranchero", to name a few.
"Questions and Answers" was developed at the radio company Ondas de Alegría, to receive complaints from public servants and, when there was a problem, the driver spoke with those involved to resolve it.
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Who was leading the radio program was his character Don Justo Preciso, a rancher who was heading to town. Its name originated from the phrase "no ma'am or lord, that's not fair! And it must be remedied."
"His character arose precisely because Lares was always a very upright person and always tried to help. The fact of having consolidated with Don Justo Preciso fell like a ring to his fingers, because in his radio interventions he did the right thing and the right thing, he always gave very good opinions, he was very respectful and gave very wise advice, "said Beno Albarrán, announcer of Leyendas del Rock
"Don Justo Preciso was my dad's favorite announcer, I already worked at La Ke Buena. He said to me, 'in a little while I listen to you and in a short time to Guillermo Lares with his character'. I was never angry about this because he was He was a great exponent of the microphone and he reached out to people of all ages. He was a very complete professional, I listened to him from a very young age and in a certain way he also inspired my career, "said Adrián Padilla, host of La Ke Buena.
Lares Lazaritt also worked on the station La Tapatia 103.5 FM and Radio Ranchito, on Radiorama, with the program "El Primero de la Mañana", and had a 57-year career in the radio field, with a one-year break when he was around 30 years old due to a temporomandibular dysfunction problem that locked his jaw, so he was unable to speak during that time.
He was also an actor and participated in video homes and soap operas alongside personalities such as Angélica Aragón. In theater he had credits in plays such as "Third Call", original by Juan José Arreola, and "La Novicia Rebelde", where he made his first steps as a singer.
He studied Master's degree at La Normal at age 15. Last year he published his book of poems Palabreando con Guillermo Lares.