Mexican beer industry already has a date to return to the production of beverages

Beer in Mexico (Photo: Cuartoscuro)
Beer in Mexico (Photo: Cuartoscuro)

Among the most sought-after products during the coronavirus pandemic that keeps Mexico locked up were alcoholic beverages, despite the shortage that was generated in much of the country by preventive measures of suspension in the manufacture and distribution of the same.

Beer consumption was on the lips of all Mexicans throughout the National Day of Healthy Distance. Of all kinds, brands, colors and flavors were quickly consumed by society by the dry law announcements implemented in much of the country.

At the moment the beer industry remains as one of the non-essential services, so that its production was stopped, as well as distribution, which emptied the refrigerators of local stores, warehouses, self-service chains and others.

Although federal plans for a new return to normality do not include the alcoholic beverages industry, the president of Cerveceros de México, Marco Mascarua, revealed that andto prepare the reactivation of their factories to distribute beer, among other things, to the entire country.

Beer in Mexico (Photo: Cuartoscuro)
Beer in Mexico (Photo: Cuartoscuro)

The long awaited return of the brewers could take place from June 1, date in which other relevant sectors such as the automotive sector were expected to start, which advanced their date to mid-May 2020.

"We are ready to resume operations when the month of June begins, in that sense, with all the security measures we have learned from the experience of other countries and obviously we will follow all the specific measures that the Ministry of Health gives, "Mascarua told the agency. EFE.

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But the damage was not only to their sales, because during the months that they were closed, the status of Mexican companies was jeopardized, recognized as the number one exporter and fourth largest producer of beer worldwide.

“The beer industry in Mexico, having been closed, is an exception worldwide. Almost four or five countries were the only ones that closed the beer industry, then frankly it did take us by surprise, "he said.

As an example, Mascarua revealed that during 2019 exports were 40.1 million hectoliters for a value of $ 4,858 million; that is, 25% of the agroindustrial exports in Mexico.

It is not the first time that someone has questioned the work stoppage in the Mexican beer industry, since recently the head of the Federal Office of the Consumer (Profeco), Ricardo Sheffield, assured that it was a very serious error.

The closure of the beer plants in Mexico has caused shortages in grocery stores (Photo: EFE / Sáshenka Gutiérrez)

The closure of the beer plants in Mexico has caused shortages in grocery stores (Photo: EFE / Sáshenka Gutiérrez)

During a virtual public hearing with deputies from Morena, Sheffield Padilla He explained that the increase in the costs of the drink was based on the fact that what is currently sold is imported, since the one that had been produced in the country “we drank all of it” in a month.

However, Sheffiled explained that those who beer prices in Mexico will be regularized again once the breweries are reactivated and start the distribution of this alcoholic beverage.

This measure, on the other hand, did not affect the jobs of the almost 650,000 direct and indirect jobs. In an interview with Milenio, Karla Siqueiros, CEO of Cerveceros de México, ensured that all jobs were guarded by companies.

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At the moment, administrative and operational personnel continue to carry out their positions in home office format, not so the workers, who are waiting for a date for the return of their activities.

* With information from EFE


Mexican brewers fear to lose their status of "power" in export due to the suspension of activities by COVID-19

Profeco described the closure of the breweries during the health emergency as a "very serious error"

Beer prices will drop due to revival of the sector, Profeco said

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Sam Conley

Sam Conley is new to online journalism but she is keen to learn. She is an MBA from a reputed university. She brings together relevant news pieces from various industries. She loves to share quick news updates. She is always in search of interesting news so that she can share them as well to Sunriseread's readers who could enjoy them with their morning coffee.

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