While consuming less but in a more conscious way it was already a trendnow that the economy is weakened due to Covid-19 it will be even more so.
And in this Nike has been a pioneer, because since 2012 The firm already offered teams from Brazil, France, Portugal, the United States, Croatia and Korea, among others, jerseys with 96 percent recycled elements.
In addition, it should be noted that it was planned that the uniforms of the North American team for the 2020 Tokyo Olympics were sustainable, since pet bottles and rubber scraps would be part of its main components.
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Now, to follow up on this philosophy, they have announced his new Space Hippie silhouettes, a collection of 4 pairs that refer to life on Mars: some are boot type, others are low and the other two stand out for their laces or lack thereof, all of them in gray with orange accents and white soles.
"These efforts will be responsible for creating the brands of the future and we believe we can lead it," he shared in an interview with REFORMA. Noah Murphy-Reinhertz, head of sustainability design of the company, who ensures that the idea came from the phrase 'on-site', which suggests creating with what you have, as it happens with astronauts when they travel to space. AND Nike, being a multinational emporium, has a large amount of waste.
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Its creation took two years of work to achieve a model that was made with 25 percent shirt waste, a 25 more waste from their factories and with the 50 missing with plastic bottles.
Here every little aspect has been taken care of, since the box that protects them is worked with treated cardboard that is printed with plant friendly inks, and to ensure its sanitation all waste is collected and pre-washed to obtain a circular pattern that excludes surplus.
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"We want to create a link with our consumers. At the same time, it is important for us to show that these components are very versatile, like the colors that appear on the sole from the combination of these materials," he added.
One of its most important achievements has been the resignification of what is understood as garbage, since now industrial waste can be the raw material of a new product full of design and technology.
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"I hope these sneakers will get new people to join the sustainability conversation and create change," concludes Noah.
Its official launch will be on the 11th of this month And you can visit nike.com/mx/space-hippie to find out all the news.
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