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"The debut at the same time as the cinema is good for films"

Netflix bosses Reed Hastings and Ted Sarandos agree: thecancellation of the waiting period for the debut of a film on the platform when this is also sent to the room it is good and right.

It is nothing new that streaming services, and in particular Netflix, have so far had to observe strict rules regarding the distribution of films on the platform when these were also intended for the big screen (a move necessary to be taken into consideration in the main awards), and that the period of exclusivity of the room represented, according to Sarandos, "a great challenge".

"We have never had any problems with the release of the films in theaters. But it was this particularly long window of time that required the exclusivity of the big screen that made it more difficult for us to enter the room. This has been the biggest challenge for us so far"he comments Ted Sarandos "So the collapse of these windows would allow us easier access to the room, to show our films on the big screen at the same time as they are released on the platform, and I would like our customers to have the choice of seeing it at home as well. remainder became the norm during the latter period".

In fact, now, due to the pandemic, the audiovisual landscape is changing, and the situation could turn in favor of a zeroing of the difference (indeed, it is already happening, just look at the chat about Warner Bros. and HBO Max).

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"What we hope is that, after the choice of Warner Bros. brought about by the COVID situation, what we will also see when we return to normal is that many people will go to the cinema, and watch their films there and on HBO Max, where they will be distributed. simultaneously, and that this will truly create a future for simultaneous distribution" he added Reed Hastings "It will do the movie good, it will help both the platforms and the theaters. But we will have to see what the post-COVID situation will be like to find out how it would go".

And you, what do you think? Let us know in the comments.

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Linda Hopkins

Linda is one of the oldest contributors to Sunriseread. She has a unique perspective with regards to business and technology. She aims to empower the readers with the delivery of well-written news pieces, and most importantly, she always tries to bring the news quicker to the readers.

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