Technology

Top Soccer Club FC Barcelona Launching Crypto Token for Fan Engagement

File-breaking Catalan soccer membership FC Barcelona (usually referred to as Barça) has launched a crypto token looking for higher engagement with followers.

Created in partnership with blockchain agency Chiliz, the Barça Fan Tokens ($BAR) can be used to permit followers to vote in polls and surveys on Chiliz' cell app, Socios.com.

Barça has one of many largest supporter bases globally and is the richest soccer membership by income. Unusually, it is partially managed by a gaggle of paying supporters referred to as socios, who participate in elections for the president and the board. The crew has achieved a record-breaking 74 trophies in its dwelling nation of Spain.

"With over 300 million followers worldwide, Barça's fandom spans international locations in addition to cultures," in keeping with Alexandre Dreyfus, Chiliz and Socios CEO and founder. "The membership is indubitably probably the most famend and probably the most supported soccer membership on this planet and we won't wait to see their followers begin to affect membership choices."

In an announcement Thursday, Chiliz mentioned supporters interacting with the membership by way of its app can be rewarded with factors that may be swapped for merchandise and membership experiences. Different options are deliberate for token holders, together with chat, token buying and selling, video games and extra.

The transfer into the blockchain house comes as a part of Barcelona's international growth technique because it seeks new digital means to construct fan engagement.

"This settlement will give us the prospect to arrange modern advertising and partnership activations with a transparent give attention to the digital realm to take the Club nearer to our followers around the globe," mentioned Josep Pont, FC Barcelona board member and head of economic space, within the announcement.

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